Corporate Professionals

Corporate professionals
focusing on integrated value

Corporate professionals, particularly CFOs, face significant challenges in steering towards integrated value—combining financial, social, and environmental metrics. Contrary to popular belief, the main obstacle isn't data availability; it's decision-making. The key challenge lies in balancing short-term financial goals with long-term sustainability objectives. While data are important, many organizations already have the necessary information if they know where to look. The real issue is how to make structured decisions that account for multiple goals and values.

Traditional financial metrics like NPV are no longer sufficient for comparing projects. Companies need to incorporate social and environmental factors into their decision-making. This raises complex questions: how do you weigh profit against emission reductions or social impact? How do you handle conflicting goals, especially when benefits may only materialize in the long term? The challenge for CFOs is to navigate these trade-offs and build decision-making frameworks that reflect their company's broader sustainability ambitions.